Mahindra Launched 5 Seater Jeeto at Rs 3.45 Lakh

Mahindra has launched a Mahindra Jeeto minivan in India. The Jeeto minivan is priced at Rs. 3.45 lakh (Mumbai) for the diesel version. T he diesel version of Jeeto is priced at Rs 25000 premium over its nearest rival Tata Magic Iris. With the higher price, comes higher benefit, the company said. Mahindra claims the Jeeto van offers higher mileage, power and comfort and the prospective buyer can earn Rs 1 lakh more over a period of two years versus Magic Iris, due to faster turnaround time and more seating capacity.

Mahindra Jeeto

With a market share of 21 per cent, Mahindra & Mahindra president for automotive business Rajan Wadhera said the company has invested Rs 500 crore into the Jeeto platform which has three offerings. Wadhera said, “With the Jeeto Minivan, we want to end the year with 30 per cent market pie of the 12,500 units a month segment,”

“While this segment had peaked with 15,000 units a month in FY15, the first quarter of this year saw the segment declining by 1 per cent against which we grew 11 per cent,” senior VP for sales and marketing Vijay Ram Nakre said. He also said Jeeto was being exported to Nepal, Sri Lanka and Bangladesh, where it has opened an assembly line last month.

The diesel engine on offer is a 655cc direct injection engine produce 15.7bhp and 38Nm of torque and delivers class leading mileage of 26kpl. The Jeeto minivan comes with a class-leading warranty of 2 years/40,000 kilometres and Mahindra is offering the new Mahindra Jeeto minivan with three color options Sunrise Red, Ultramarine Blue and Diamond White. The interior is pretty basic, although a dual-tone interior with a modern dashboard and lockable glove box is available as an option. The driver and passenger get bucket seats with head restraints and seat belts while rear occupants get cushioned bench seats.